features
A user journey perfect for every user
Offer the most advanced content and product recommendations on your site with DAR.WIN and experience Personalization Evolved.
Using Machine Learning and Artificial Intelligence - the same technology behind self-driving cars and popular voice assistants like Siri and Alexa - DARWIN creates a personalized user journey in real-time for every visitors, guiding them to the best content, products* and calls to action that are perfectly attuned to them. With every single interaction, DARWIN’s knowledge about your users and your content evolves to provide a custom-fit site experience - completely hands-free. Goodbye, A/B Testing and pouring over analytics!!
*By best, we mean highest value and highest likelihood to buy!
Powerful Machine Learning Tools
Machine Learning is a phrase you may be noticing more and more, and in spite of the complex mechanics that go into making it work, the results are simple - patterns, observations and strategies that span millions of data points, available for you in seconds. When you add DAR.WIN to your store, you get the best of a personal shopper and a super computer rolled into one - a beautiful, unobtrusive, and highly effective package.
DAR.WIN helps you succeed by generating data from your site to build machine learning models geared to your specific content and users. As your site provides more data in real-time, DAR.WIN retrains itself automatically to improve the accuracy and effectiveness in predicting user behavior and intent. Those predications get translated into product cross-sales and strategies you may have never considered in a million years - luckily, DAR.WIN does the heavy lifting, curating your inventory into sales packages that increase yield and conversion with every passing moment.
Visitor Profiles
Imagine instantly customizing your visitor’s entire journey through your site, your blog or your webshop - even if they’ve never visited your site before. DARWIN helps you do just that!
DARWIN automatically scans your site to generate Visitor Profiles that match your users’ common behaviors. As they explore your site, DARWIN will watch their interactions and use a scoring system to sort them into an appropriate Visitor Profile. With every click and every page view, DARWIN gets better at understanding different types of your visitors and what they most want to see.
If you were an outdoor gear retailer, imagine how your homepage might change if the visitor was a ‘Hiker’ or a ‘Canoer’, or even a ‘Gift Buyer’? How might that change your marketing? How you send your newsletters? What deals you might offer to increase sales for high value items?
Or, if you run a successful news site with a number of verticals and subscription plans, imagine guiding new users to your most compelling articles and encourage them to subscribe.
DARWIN combines Visitor Profiles that you can define yourself along with custom-formulated profiles provided by our machine learning models. The profiles you make and the profiles DARWIN generates are trained to be more precise and accurate with every interaction, making your user’s journey more uniquely fitted to their interests. All of this happens automatically - just sit back and enjoy higher yielding site traffic.
Visualize the number of visitors for each visitor profile. Peer into the behavior of visitors by seeing where they are coming from, and what products and content they are viewing.
That’s Personalization Evolved.
Product Recommendations
DAR.WIN’s product recommendations use specialized machine learning models to increase the amount each individual shopper is likely to buy from your store. These models identify commerce patterns that most people would never notice, enabling cross-sale recommendations and product pairings that are quantitatively proven to work best.
Want to take your intelligence beyond your site? Try our user-friendly Recommendation Widget to place DARWIN’s content and product recommendations right onto your webshop, newsletter, or brick and mortar business. Plus, the data is in easy to manage JSON format, so for customization to style and functionality, the sky’s the limit!
Content Recommendations
Do you run a news site, blog, or business for multiple audiences? Help new and returning users find the content on your site that engages them most - and help them towards a signup, subscription, or share. DARWIN identifies visitor patterns and intentions from the first moment that they hit the site, fine-tuning their journey through your site’s most relevant and actionable content.
Cart History Viewer
You miss 100% of the shots you don’t take, and 100% of the sales you don’t make - even if the customer was almost ready to buy before backing out. By using DAR.WIN's exclusive Cart History Viewer, you can replay abandoned cart sessions and gain insight into the common behaviors and pain points for unconverted sales sessions.
See what products were added to a visitor's cart, and in what order — even by anonymous users that didn't complete a purchase - to make powerful adjustments to your strategy. A customer who was ready to buy is a customer who needs the least convincing to make the leap during their next visit. Use DAR.WIN to make it easy for them - and for you.
The Dashboard
All users get access to a secure, personalized dashboard, where they can view daily and historic metrics on the performance of your online shop.
Combining sharp design, fluid User Interactions, actionable data visualization, and meaningful admin tools, the DAR.WIN Dashboard is a dream to use. The insights you learn from your dashboard will make you a better marketer - and a more effective shoprunner - without exception.
Visualize the Influence
You can view the daily impact of DAR.WIN on your users’ behaviors. You’ll know how many DAR.WIN recommendations are being clicked on by your customers, how many are added to cart, and how many are purchased.
Observe seasonal and year-over-year sales patterns, shuffle your prices and sales descriptions for tastier product offerings, and show off your store’s success.
Rewind Shopper Sessions
The Cart History Viewer helps you take a peek into how your customers make purchasing decisions. You can play back individual shoppers adding and removing things from their carts to see what items were selected, and in what order.
With that kind of knowledge, you can adjust your sales strategy to align with how your shoppers make their choices, and help them commit to a purchase.